Tuesday Tip: Don’t rely on clichés

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Let’s face it, peppering your resume and cover letter with terms akin to “result-oriented team-player” is not going to cut it these days. First of all, this tactic is used by so many job seekers, that it won’t help you stand out from the crowd. Secondly, relying on overused terms and recycled phrases tells the recruiter that you’re lazy, unimaginative, and unable to identify more meaningful aspects of your professional brand to present to the potential employer.

Clichés don’t make your resume more powerful, but here are some strategies that do:

What: Tailoring employment documents to the desired position
Why: To demonstrate your motivation, initiative, and willingness to positively contribute to achieving the employer’s business goals.

What: Using hard data, facts and numbers
Why: To prove you are who you claim you are and build credibility with the potential employer. Do emphasize your accomplishments instead of rambling about your duties, and don’t be shy to state how many people you’ve managed and how much money you’ve saved in your previous workplace.

What: Buzzwords
Why: To rank higher in the search results and to show you stay in the loop on current industry developments. But put them in context.

What: Words that project confidence and competence
Why: Weak phrases present you as indecisive and unprofessional. So drop them and opt for more meaningful alternatives.

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