Tuesday Tip: Find your niche

TT - Find your nicheToday’s advice will be geared first and foremost towards new graduates and those working hard to obtain that status. Armed with college degrees, they often find themselves frustrated as to which career path to pursue, despite being full of enthusiasm and passion to join the workforce. (We know what we’re talking about as we’ve seen our fair share of Business Administration grads struggling with making a choice between manufacturing, sales, marketing, IT, e-commerce and whatnot.)

Now, wouldn’t you agree that expecting to hit the bull’s eye if you don’t even have a target is just plain silly. That same is true when it comes to job search – if you don’t know what you want to do and what you’re great at doing, you’ll be doomed to working in unfulfilling positions all your life. So take a minute to identify your preferred niche before you begin writing your resume. Here are a few tips:

  • Make a list of all industries that seem appealing to you. Then inventory your personal strengths. (Are you a great communicator? Can you strike a deal? Excellent at planning and organizing? Expert in microbiology?) After that search job boards for positions that

a) are in your desired sector,

b) require your level of education/knowledge, and

c) make use of your special skills.

Tailor your resume and cover letter accordingly.

  • If you’re choosing between several different career paths, try interning or job shadowing professionals that have already achieved something in each of your target positions to get a better understanding of whether or not you are a good fit for the desired role.
  • Have you been dreaming about working at a certain company? Then do some research to know more about their culture, hiring process, network with their employees, etc. If the new information does not change your initial intent, and there are no suitable roles for you at the moment, it might be a good idea to take a job you’re overqualified for/not that interested in, but only if it offers potential growth. That way you’ll get your foot in the door, learn about the company from the inside, set or adjust your career goals, and map out the next steps for moving towards them.